People are surrounded by stories every day, but they aren’t aware of it. Every single time a person in society opens their phone and scrolls through Facebook, Instagram, TikTok, or some other social media platform, they are engaging with stories. And although many of these stories are good, some are downright deceptive; manipulating storytelling principles for profit.

Good content gives the viewers the information that they want. It doesn’t beat around the bush, showing readers information they aren’t looking for. And when a business publishes good content that matches their needs with the wants of the audience, it’s a win-win situation; one that’s just as good as a fresh cup of iced coffee.

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