Purely Business: 4 Reasons Why Brands Should Be Using LinkedIn in 2024

Jun 1

Any brand with a focus on selling or providing services to other brands and professionals should be on LinkedIn.

Amongst all of the social media platforms, LinkedIn is purely business. Although it is only listed as the 16th platform in the Buffer article “23 Top Social Media Sites to Consider for Your Brand in 2024,” LinkedIn has a key point-of-difference which serves as a benefit for any brand. Brands should use LinkedIn because the platform gives users the opportunity to emphasize thoughts related to their business/non-profit/organization and establish themselves as a leader in the space amongst other brands.

Here are 4 reasons as to why your brand should consider using LinkedIn as part of your overall marketing strategy.

A Focus on B2B

LinkedIn is “truly the only platform for B2B,” (business-to-business) according to Wayne Elsey in an article for Brainz. He adds that “LinkedIn marketing is how business people do business.” And since LinkedIn is for business, users on the platform are professionals. According to an article by Jack Shepherd for the Social Shepherd, “LinkedIn is the top professional platform, with over 1 billion members from 200 countries and regions worldwide.” If your brand primarily sells products or provides services to other businesses (ex. software, business equipment, training) then LinkedIn should be near the top of your social media list.

Good for All Businesses and Nonprofits

Even if your brand is not in B2B, you should still consider using LinkedIn. Brands in the B2C (business-to-customer) space can take advantage of LinkedIn’s business focus. Nonprofits can make use of LinkedIn as well, as Flori Needle writes in an article for Hubspot that “platforms like LinkedIn can be great for nonprofits, especially for connecting with people interested in your cause, inspiring them to take action, and even hiring new employees.” Nonprofits can use the platform to connect professionals, including local ones, who can help reach their goals.

Professionally Focused

Being a business-centric platform means that LinkedIn is also professional. “The best thing about LinkedIn for businesses is that it’s, well, all about business,” writes Jodi Amendola in an article for Forbes. “It does a great job of filtering out the politics, feuding, trolling and dreck ruining other platforms.” In other words, you won’t find silly TikTok dances or random memes on LinkedIn (unless, of course, there’s a professional point behind their use). LinkedIn is a great place to market yourself if you want to connect with professionals and reach potential industry-related clients. Plus, marketing efforts on the platform can lead to conversions for your brand, with Hannah Macready writing in a Hootsuite article that “According to LinkedIn, audiences exposed to both brand and acquisition messages on the platform are 6x more likely to convert compared to those who only see one type of message.”

Bringing In Results

Although LinkedIn might not be the most popular social media site, the platform still brings in great numbers. According to a Sprout Social article, LinkedIn “produces leads for 62% of B2B marketers,” and has a “2x higher conversion rate and 33% increase in purchase intent.” The same article cites that “77% of Marketers Agree that They See the Best Organic Results from LinkedIn.” These statistics demonstrate LinkedIn’s ability to bring in marketing results through customers and lead generation.

If you’re a brand looking to generate more awareness, conversions, and reach, while maintaining a professional focus, LinkedIn is a great platform to use. Start posting valuable, industry-related content on LinkedIn to support your overall marketing strategy.