Doing Content Better
A good content strategy is about finding a balance between the needs of the organization and that of its users. It ensures that users are able to access valuable and helpful content that supports the organization’s goals.
But what happens when the user can’t find the valuable content they’re looking for? What if the content is disorganized, the website is out of date, and the user experience does not follow the best practices?
This sounds like a good opportunity for a content strategy proposal.
Let’s say you’re this exact organization. Your website needs a revamp, there’s documents all over the place, and users can’t locate what they want to find. Because of that, your opportunity to reach your goals and objectives diminishes.
You need help – and fast. So you type up a request for proposal (RFP) and send it out, hoping that someone or some agency will respond with a proposal on how to fix your content strategy.
That RFP is what I responded to. Over the past couple of weeks, I’ve been busy creating a content strategy proposal in response to an RFP by the Confederated Salish and Kootenai Tribes of the Flathead Reservation, also known as CSKT. The tribes, located in Montana, had released this RFP about two years back. Their situation is exactly like the one I shared above: disorganized content, a website hosted on an outdated CMS platform that is no longer supported, and a below average experience.
This new content strategy proposal includes everything CSKT would need to know to get started on doing content better, including a content alignment summary, SEO analysis, competitor analysis, core strategy statement, messaging framework, content design, and style guide.
Take a look at the proposal here.
I’m Sean Formantes, a graphic designer and content creator for social media. I am a lover of music, art, and coffee.