Quinnipiac University's new @quadmissions Instagram account needed to engage prospective and incoming students and show them the Quinnipiac experience. Over 2 years and 7 months, I created its content within the university's brand identity and helped grow the account to about 3.9k followers.

Applicants need a lot of information, but not in a form that feels like a brochure. Single graphics spotlight one feature at a time, like a school or program, while carousels deliver larger amounts of information in a format people actually swipe through. Reels, inspired by trends and other creators, show the fun side of student life while giving real reasons to apply.

As a designer and content creator, I worked within the pre-established brand identity to produce all three formats. Each one answers a different question for the audience: what Quinnipiac offers, what it takes to get in, and what it feels like to be a Bobcat.