Quinnipiac University
Admissions-specific content for a growing prospective and incoming student audience.
Role
Community Engagement Assistant
Organization
Quinnipiac University
Dates
August 2022-Present
Quinnipiac University needed to engage prospective and incoming students with the institution. The university had recently started the @quadmissions Instagram account, aimed at providing information about the Quinnipiac experience to both applicants and new Bobcats.
Graphics and Carousel Posts
Implementing the pre-established brand identity, I created graphics and carousels that share valuable information and insights about the Quinnipiac experience. Single graphics can be used to spotlight a specific feature (for example, a school or program), while carousels allow for a large amount of information to be shared effectively.
Reels
Short-form content allows viewers to engage with the student life aspect of Quinnipiac. Using trends and other reels for inspiration, the @quadmissions reels showcase the fun side of the university while also providing valuable insight on why one should apply and become a student at Quinnipiac.